Problem
Before the rollout:\n\n- Leads arrived through Instagram Direct, Telegram, phone calls and the website — all flows in personal chats of different managers.\n- Managers forgot to call back — one in three leads got lost within 24 hours.\n- Payment tracking in Google Sheets drifted from reality: 20% of overdue payments were caught too late.\n- Class schedule in a separate file — instructors couldn't see their load.\n- No clarity on lead sources: advertising budget went «nowhere».\n\nGoal: consolidate all leads into one funnel, automate reminders, lift first-payment conversion.
Solution
What we did in 14 days:\n\n1. Days 1-3. Import students and subscriptions from Google Sheets into CRM. Four funnels configured: «New lead → Trial → Payment → Retention».\n2. Days 4-6. Hooked up Instagram Direct, Telegram bot, website form and OnlinePBX IP telephony. All leads now land in a single funnel with the source channel attached.\n3. Days 7-9. Automated reminders to parents: SMS a day and an hour before the trial, Telegram 2 days before the subscription ends.\n4. Days 10-12. Training for managers and instructors (two 90-min group sessions + individual coaching).\n5. Days 13-14. Test week with 24/7 support. Owner dashboards configured.\n\nWhat was used: Business plan (25 users), OnlinePBX + Telegram + Instagram integrations, per-channel analytics.
Result
In the first 3 months after rollout:\n\n- 🎯 Lead → first-payment conversion grew from 22% to 30.4% (+38% relative).\n- ⏱ Median response time to a new lead dropped from 47 minutes to 6 minutes.\n- 📊 Channel transparency: ad budget shifted from Facebook (low conversion) to Instagram + Telegram bots (3× higher ROI).\n- 💰 47 «forgotten» overdue payments recovered in the first month via automated reminders.\n- 🔁 Subscription renewal conversion grew from 60% to 82% — parents now get a reminder a week ahead.\n\nPayback period: ~6 weeks.