Composite case. Not a single specific customer — this is a typical industry rollout outcome. Numbers reflect medians across our projects.

Retail

D2C in Telegram: order, Payme/Click checkout, CRM lead card

A bot takes the order, verifies payment and writes Telegram profile, drop pin and paid-at into the funnel — client brand withheld in this write-up

Customer

D2C · Telegram · Uzbekistan

Industry

Retail

Duration

21 days

Plan

business

Key numbers

Payme
Payme

in-bot local pay

Click
Click

second checkout rail

auto

lead without retyping

geo

drop pin on the card

Problem

What broke in typical Telegram D2C:

  • Orders lived in a manager DM: receipt screenshot, «send to this card», address as text.
  • Nobody reconciled payment automatically.
  • The drop pin vanished in chat history.
  • CRM got an empty ticket — or nothing.
  • Overnight orders waited for morning copy-paste.

Goal: one contour catalogue → pay → lead.

Solution

What we shipped in ~21 days:

  1. Bot funnel: language, Telegram contact, location, catalogue, order summary.
  2. Local checkout: Payme or Click link with order id. Cash-on-delivery sends the lead unpaid; courier closes payment in the card.
  3. Payment check: background polling plus a «Check payment» button.
  4. UpGrid CRM: lead on checkout (awaiting pay); status, amount and method update after success.
  5. On the card and chat timeline: name, phone, username, chat id, SKU, amount, map coordinates, provider and paid flag.

Result

  • A bot order becomes a lead — no retyping the thread.
  • Payme and Click are checked in-product, not in Excel.
  • Courier sees where to go: map on the card.
  • ⏱ When it was paid matches the bot.
  • Manager replies in the same Telegram thread bound to the lead.
  • Overnight orders land in the funnel, not in a private chat.

A composite retail/D2C case. Brand and bot username are not published.

Blog · News.

«The order used to be a screenshot. Now I open the card: who this is on Telegram, where to ship, and the minute payment cleared.»
Head of D2C· Retail · Telegram · Uzbekistan

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