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September 29, 202600.0

Lead reply SLA in real estate: stop losing inquiries

Lead reply SLA in real estate: stop losing inquiries

Guide · real estate

A lead cools faster than a listing on the showcase. If a broker replies “when free”, the deal often leaves. First-reply SLA is insurance against lost hot inquiries.

5 minworking threshold
timeron the card
escalationto lead
reportby team
Pain

Private chats instead of a lead queue — no owner, no late proof, no numbers conversation.

A working SLA looks like

  • Clear threshold in business hours
  • Lead lands in CRM (site, bot, or manual) — not only in WhatsApp
  • Timer and overdue state
  • Escalation if untouched
  • Weekly compliance by person and source
1

Day 1: team rule

Threshold, hours, what counts as a reply.

2

Days 2–3: CRM queue

Source, owner, timer, Telegram alert.

3

Days 4–5: telephony link

First touch from the card.

4

Days 6–7: review

Breach causes and load fixes.

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