Lead reply SLA in real estate: stop losing inquiries

Guide · real estate
A lead cools faster than a listing on the showcase. If a broker replies “when free”, the deal often leaves. First-reply SLA is insurance against lost hot inquiries.
Private chats instead of a lead queue — no owner, no late proof, no numbers conversation.
A working SLA looks like
- Clear threshold in business hours
- Lead lands in CRM (site, bot, or manual) — not only in WhatsApp
- Timer and overdue state
- Escalation if untouched
- Weekly compliance by person and source
Day 1: team rule
Threshold, hours, what counts as a reply.
Days 2–3: CRM queue
Source, owner, timer, Telegram alert.
Days 4–5: telephony link
First touch from the card.
Days 6–7: review
Breach causes and load fixes.
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